PR value – landingpage (Legacy) 2018-10-12T09:04:52+00:00

Calculate the financial value of you media clippings - by automation.

With Hypefactors you will get all the facts to prove and improve your Earned Media results. Incl. the financial value of every single piece of media coverage. Everything is set up in nice reports ready to be exported.

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We will contact you to show you how easy it is to get benchmarkable value calculations on your PR

AVE is a no-go

Hypefactors is not supporting the Advertising Value Equivalent (AVE) method of calculating the value of PR. AVE has many weaknesses and does not measure the value of PR, which is also why more and more PR experts and C-level refuse to use the method.

From feelings to business facts

We have replaced AVE with ’Hypefactors Value’, a more sophisticated and accurate metric for the financial value of media coverage. Hypefactors Value is calculated from a unique measurement algorithm based on 10 different parametres. Of course, we supply you with more data, smoothly crunched and ready to take in. You get a transparent and consistent overview and is able to analyze and compare performance results across brands, markets, media type, time and more.

Set up targets and get updated on the progress

With Hypefactors, you can set targets for the key performance indicators (KPIs) that’s important for your business and team. You get updated on the progress in-real time: Are you or the team on track or not?  If needed you can take action, adjust your plan and improve the performance before it’s too late.

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Accurate automated PR facts. Hmmm…does it sound too good to be true?
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