Hypefactors is a software company, providing AI powered tech for media intelligence and reputation management. A business segment showing rapid growth. Hypefactors combines big data, analytics, innovative AI and machine learning technology to ease users workflow and deliver the facts to document the results. By using Hypefactors’ own state-of-the-art crawling technology, global media mentions across all relevant media channels, are converted to intelligent insights incl. automated sentiment assessment and monetary valuations. The platform also contains other time-saving tools, such as automatically generated media reports, news distribution and mobile apps.
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Casper Janns, CEO
Casper founded and led the communications agency Integral, when insights from the industry made him aware of the need for better, more automated, more measureable, more integrated and more user friendly media intelligence and reputation management technology. Hypefactors was born. Casper has been CEO since 12.03.2015. He owns, through Building Aps, 4,648,744 shares in Hypefactors. Privately he owns 22,500 Hypefactors shares.
Viet Yen Nguyen, CTO
Viet, who has a Ph.D. in computer science, leads our team of data scientists, engineers and other tech developers, has developed technology for business-critical systems, including for the European Space Agency. Viet’s top competence is ‘big data’, ‘data extraction’ and forecasts. Viet has been CTO since 01.12.2016. He owns 250,500 shares in Hypefactors and holds 50,000 warrants in Hypefactors.
Michael Østerlund Madsen, CFO
In control of finances and investor relations. Michael’sexpertise within finance, accounting, risk management and capital markets plus his experience from prior roles as CFO at Nordic Aviation Capital, and as Group CFO at EAC/ØK make him a strong asset for us. Michael has been CFO since 09.04.2021. He owns 74,272 shares in Hypefactors.
Board of Directors
Pierre-André Montjovet, Chairman of the board
Managing Director, Head of M&A and Strategic Advisory in the Geneva based Banque Héritage. Prior to this, he worked at LVMH, Altran, Archer Daniels Midland International and Banque Profil De Gestion. Pierre-André has been chairman of the board since 24.09.2019
Martin Michael Hansen, Board member
CEO and partner of the digital advertising agency Yellow Umwelt, eight times winner of the Advertising Effectiveness Award. He has previously held positions at Kunde & Co, Saatchi and TDC. Martin has been a member of the board since 24.09.2019
Kasper Hülsen, Board member
An industry expert. Kasper has been CCO in the traditional media monitoring company Infomedia. He has also been Vice President of FIBEP, the global industry organization for media monitoring companies. Today Kasper is Chief Sales Officer for the tech company RISMA. Kasper has been a member of the board since 19.05.2020
Casper Janns, Board member
Casper founded and led the communications agency Integral, when insights from the industry made him aware of the need for better, more automated, more measureable, more integrated and more user friendly media intelligence and reputation management technology. Hypefactors was born. Casper has been a member of the board since 24.09.2019. He owns, through Building Aps, 4,648,744 shares in Hypefactors. Privately he owns 22,500 Hypefactors shares.
Agency director on Hypefactors
Hypefactors goes public
Help us grow the business
As a shareholder, this is your business too – and you can help us grow the business faster. Maybe you know an organisation that could benefit from using Hypefactors for better media intelligence and reputation management? Then we will appreciate if you will tip us about it. Simply fill in the form below or send us an email at email@example.com Thanks a lot!
Kim Harpøth Jespersen, Partner
Mobile +45 5215 0243