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The Lab : Hypefactors
Hypefactors is innovating media tech. With our in-house team of global experts in AI-enhanced big data, we are developing the next generation media reputation technology. Including:
- Deep AI: Navigation detection, page segmentation, OCR
- Market Analysis: Country detection, language detection
- Time-Series Analysis: Data interpretation (all languages)
- Text Analysis: Reputation analysis (all languages), sentiment analysis, topic classification
- Image analysis: Image quality
- Performance analysis: Impressions/readership estimator
At Hypefactors, we are pushing the-state-of-the-art of AI assisted reputation management by going beyond the limitations of sentiment analysis.
Finally. An intelligent PR software solution
Hypefactors is state-of-the-art PR automation software that replaces time-consuming manual work with intelligent automation. It’s a comprehensive one-stop platform, driven by powerful Artificial Intelligence (AI) that automates Public Relations and Earned Media tasks. Including global media monitoring, social listening, a lot of PR/Earned Media facts to document your results, advanced insights and performance analysis, plus extensive coverage reports – in just one click.
Modern media monitoring
Hypefactors is media monitoring like it should be. It’s easy to set up, customisable and global. Monitor the news surrounding your brand and make sure you don’t miss a thing. Social listening? We got that covered too, as we monitor the different social media platforms. In addition, we have automated the analysis and evaluation process, so that you instantly know the value of your media mentions and thus the effect of your PR.
Measure, report and analyse the effect of PR
Even when the Earned Media monitoring of your brands are covered, you still need to take care of the press clippings and the media analysis, to get that true insight you need to report the performance of your Earned Media. Hypefactors provide you with all the facts and data you need to measure the PR performance, incl. the financial value of all the media coverage. Hypefactors doesn’t just give you the media monitoring and all the PR insight data you need. We top it up with automated creation of media reports. Every time you provide one click and wait a few seconds, you get a nicely made presentable presentation in return.
Create and distribute your press releases
More than ever it is important to release a steady flow of PR stories, incl. digital content. Hypefactors assists you within the entire PR workflow, from the creation of content to distribution of press releases. Our extensive media database of journalists, bloggers and other influencers makes it easy to create specific media lists and to send your press release to the right media outlet and the right influencers. Also, you can choose to publish stories to a customised online newsroom, that can be integrated with the news section on your company website. Smooth and easy.
Our solution will fit your needs, promise!
Hypefactors combine data, analytics, technology and tools to provide a unified and easy-to-use experience. It’s very easy to get started and we will make the solution fit your specific needs.
SMALL AND MEDIUM-SIZED COMPANY
Hypefactors is a Copenhagen-based technology company. We provide tech for better media impact. With all the tools to automate and ease the work, and all the facts to document the results. All-in-one and beautifully simple. Hypefactors is listed on Nasdaq First North Denmark.