Create great content
Create, edit, collaborate with colleagues. Add the images you prefer and get your smashing story ready for sharing. With Hypefactors you have the tools you need.
Spread the word
Once completed, your story can be distributed in three ways – all directly from Hypefactors. No matter what you choose, we will track the impact and let you know which types of content that performs the best among your media contacts.
A. You can pitch to individual journalists or bloggers. You can include images and other relevant files in your mailings and make them stand out – and you can still use your regular and preferred email account.
B. You can publish to the different social media platforms. Using the calendar function, you can even plan ahead and schedule posts days or weeks into the future.
C. You can amplify directly to a broader audience by publishing to a customised online ’newsroom’ on Hype.News, which is integrated with the other parts of Hypefactors, making it really easy. You decide which news is told, how they appear and are prioritised. Ultimately, journalists, bloggers and other influencers can find your stories and share them with their audiences.
Create amazing press releases
Hypefactors is your wingman through all steps of the PR workflow, including the creation of rock-solid press releases, news stories and other media content. With the ‘Create’ section of Hypefactors, you have a high tech tool that saves you a lot of time and makes it easier to collaborate with colleagues when a new press release is in the making.
Effective distribution of press releases
When your press release is ready to be sent to a specific journalist or a group of influencers, Hypefactors has got you covered with our large media and influencer database. With this tool, you are able to distribute your content to the right media contacts. The technology tracks your emails and lets you know when a journalist opens your email, and we provide you with the financial value of the article or content that derives from your press release.
Create and distribute your press releases
More than ever it is important to release a steady flow of PR stories, incl. digital content. Hypefactors assists you in the entire PR workflow, from the creation of content to distribution of press releases. Our extensive media database of journalists, bloggers and other influencers makes it easy to create specific media lists and to send your press release to the right media outlet and the right influencers. Also, you can choose to publish stories to a customised online newsroom, that can be integrated with the news section on your company website. Smooth and easy.