Measure
With Hypefactors, you get all the facts needed to understand, prove and improve your earned media results — including the financial value of every single piece of coverage. This is where you unlock the true business potential of your media exposure.
From feelings to business facts
Hypefactors replaces outdated metrics like AVE with Hypefactors Value — a more accurate and sophisticated measure of financial impact, calculated through a unique algorithm built on ten parameters. This, together with all other key insights, is delivered in a clear, consistent and ready-to-use format, giving you a transparent overview you can analyse and compare across brands, markets, media types and time periods.
Set up targets and get updated on the progress
With Hypefactors, you can set targets for the media-coverage KPIs that matter to your business and team. Progress updates in real time, showing instantly whether you’re on track. And if not, you can take action, adjust your plan and improve performance before it’s too late.
Measure the value of PR
Hypefactors provides a complete understanding of your earned media results, including the financial value of your coverage. Our AI-driven algorithm evaluates results across online, print, broadcast, social and more – giving you the analytics that matter, regardless of the media type.
Intelligent earned media insight
Don’t leave advanced analytics to paid and owned channels. Hypefactors provides the intelligence to measure, compare and benchmark earned media performance across markets, time periods, brands and activities – including the monetary valuation of every mention, sophisticated automated sentiment analysis and accurate audience estimation. Easy-to-use filters make it simple to access the insights you need, exactly when you need them. Hypefactors is your one-stop platform for analysing, understanding and reporting on media impact — and your fast track to improving performance.
And there’s more. When you’re ready to turn all your insights into a clear, polished media coverage report – with exactly the facts you want to present and share – simply go to the Report section of the platform.
It’s all connected. It’s Hypefactors.