Hypefactors is not supporting the Advertising Value Equivalent (AVE) method of calculating the value of PR. AVE has many weaknesses and does not measure the value of PR, which is also why more and more PR experts and C-level refuse to use the method.
We have replaced AVE with ’Hypefactors Value’, a more sophisticated and accurate metric for the financial value of media coverage. Hypefactors Value is calculated from a unique measurement algorithm based on 10 different parametres. Of course, we supply you with more data, smoothly crunched and ready to take in. You get a transparent and consistent overview and is able to analyze and compare performance results across brands, markets, media type, time and more.
With Hypefactors, you can set targets for the key performance indicators (KPIs) that’s important for your business and team. You get updated on the progress in-real time: Are you or the team on track or not? If needed you can take action, adjust your plan and improve the performance before it’s too late.
And to turn all the facts into a smashing coverage report with exactly the facts you would like and ready to present and share, simply turn to the ‘Report’ section of the platform.
It’s integrated. It’s Hypefactors.