Hypefactors is software for industrial professionals:

Tech for better media reputation


Media monitoring

Monitor coverage and conversations for different brands, for specific markets and for specific types of media in real-time. Stay updated through the desktop version, our mobile app and alerts.

Reputation facts

Get a transparent and consistent overview of your earned media results. Analyse and compare performance results across brands, markets, media type, time and more.

Automated reporting

Get the media coverage reports you need when you need them. Up to date, customised, automated and in a few seconds. Yes, it’s really that easy.

“Hypefactors gives us a daily overview of our press coverage. Especially, the daily mail is a great tool to get a quick update on what is going on in the online and offline spheres”

Nanna Skytte Hansen

Dinesen + Hypefactors

“We must document the effect of our PR and communications efforts as accurately as possible. That is why our team uses Hypefactors”

Lars Belling, CEO, Moët Hennessy Nordic

Moët Hennessy + Hypefactors

All you need

One tool. One login. Everything at hand. Intuitive and easy to use. Hypefactors is a one-stop platform covering all features and facts needed by a true earned media professional in the lifestyle industry. Saving time, reducing costs, improving results.

Get an online demo

Media monitoring you can trust

Be the first to know

Energy, mining, transportation, manufacturing. No matter the industrial sector, we bet you are busy, but we promise: Media monitoring has never been easier. The media monitoring is based on Hypefactors’ own AI technology, crawling millions of media websites in depth. Social media like Facebook, Twitter, YouTube, Instagram and Reddit as well as review sites and fora are also monitored, providing you with a comprehensive solution. Monitoring streams on different brands, markets or competitors are easily created. A mobile app makes monitoring convenient on-the-go.

Hypefactors monitors the web
Hypefactors monitors facebook
Hypefactors monitors twitter
Hypefactors monitors instagram
Hypefactors monitors print media
Hypefactors monitors youtube

Measure the reputation effect

From feelings to facts

Don’t hold back. With Hypefactors you will get all the facts to prove and improve your earned media results, including the monetary value of your media coverage. Users can track, analyse, compare and share results across brands, markets and time. And get updated on the progress in real-time: are you and the team on track or not? 

Get an online demo

Report and share the results

The 1-click report

With Hypefactors, ready-made media coverage and performance reports are made in seconds. You can create your own customised reports from parameters such as brands, markets, time periods, activities and media categories. And you don’t need to paste in URLs – we got everything covered by automated.

Create great content

Spread the word

Company announcements, brand stories, product news or other media content. Hypefactors makes it easier and faster to create and distribute stories efficiently. Once completed, your story can be distributed in several ways. We will track the impact and let you know which type of content that performs the best.

About Hypefactors

Hypefactors is a Copenhagen-based technology company helping organisations all over the world unlock the business potential of PR. We provide an AI-based PR automation platform, including all the tools to power the PR workflow and all the facts to document the PR results. All-in-one and beautifully simple. Hypefactors is listed on Nasdaq First North Copenhagen.